The Automotive Retail Lab is a cooperative research lab of the Center for HCI and the department chemistry and physics of materials together with Porsche Holding Salzburg, Europe’s largest and most successful automotive retail company. The research goal of the project is to study and explore innovative combinations of physical and digital materials to allow for new experiences in automotive retail.

Duration: 2016-2017

Porsche Holding Salzburg
Department Chemistry and Physics of Materials, University of Salzburg

Automotive Retail Lab © Porsche Holding Salzburg, Marc Haader

Further information:

Contact: Martin Murer